June 26, 2012
Seasoned healthcare IT and informatics executive strengthens company’s response to crucial clinical and financial challenges facing hospitals
Carlsbad, Calif.—Medsphere Systems Corporation, provider of OpenVista, the leading open-source electronic health record (EHR) solution and service platform, is expanding the company’s executive team with the addition of Mike Morotti as vice president of sales. A healthcare information technology veteran of more than 20 years, Mike’s extensive experience in fast-growing business environments makes him a noteworthy addition to the Medsphere executive team.
Before joining Medsphere, Mike served as vice president of sales and marketing for Validus Medical Systems, where he led the commercialization of the world's first mobile computerized physician order entry (mCPOE) technology. Previously, he served as director of sales at Aspect Medical Systems, Inc., (ASPM), a world leader in the development of brain monitoring technology solutions.
“What first attracted us to Mike was his extensive informatics experience, a unique background for a sales and marketing executive, as well as his obvious, detailed understanding of how hospitals work and what matters to both administrators and clinicians in an acute-care environment,” said Medsphere President and CEO Irv Lichtenwald. “With the combination of the OpenVista EHR and his extensive experience, he can speak to the most immediate patient safety and financial needs that hospitals have, and it’s why we’re very excited to have him running our sales operations.”
Mike’s sales philosophy of developing relationships and understanding customer needs, the foundational elements of a successful sales organization, blends well with Medsphere’s open source approach to affordably improving patient care.
“Medsphere’s OpenVista EHR is the comprehensive clinical support system for the rest of American healthcare—those thousands of hospitals that can’t afford millions for proprietary technology but are still intent on improving patient care,” Mike said. “I firmly believe the future of healthcare IT is in open systems, not the traditional, closed proprietary solution model. We’re in the business of making data accessible for all of healthcare, not locking it away.”
Mike spent 13 years as an officer and pilot in the United States military and has a master’s degree in medical informatics from Northwestern University.