Are your IT Service Desk users literally your “best customers?” You bet. Every time they must contact the hospital Service Desk they are paying with their precious time, likely stress, and their patients’ time and access to proper care. And like customers in a bank or retail store, they are expecting value for their interaction with Service Desk agents: a fair, speedy, even generous return for the time and effort they’ve invested in their inquiry. For optimum service, managers should encourage this concept: Lose the word “user” and replace it with “best customer.” You can start by downloading our high-resolution poster, chock full of inspiring quotes from the world’s great service providers. Put it up on your bulletin board!