Our interactive dashboards and reports can transform hard-to-read data into a clear and comprehensive picture of your competitive landscape. Using EHR/EMR and claims data trends, you’ll gain insight into patient pipelines that are poised for growth.

What is big data in healthcare?

When it comes to healthcare, there are many data sources, including internal medical records, external claims data, prescription data, population and disease statistics, contact management systems, and patient surveys. All can be used to track disease, create continuums of care, improve patient outcomes, and support service line development.

What is business intelligence healthcare data?

Business intelligence is the aggregation, analysis, and use of these different data sources to directly inform decision-making. While many of these data sources can be collected or purchased, it can be labor-intensive to gather and analyze them as a team. This is especially true when it comes to organizing and visualizing data in a way that leads to action. Using a system like Marketware, to automate data access and analytics, can play a huge role in helping your organization grow key service lines and provider relationships.

Why do I need business intelligence data for my business development team?

Healthcare teams are actively working to identify ways they can focus marketing, business development, and outreach resources where they add the most value. They use a variety of data sources, including internal encounters, inbound and outbound referrals, state and CMS data to support service line planning and targeted outreach.

Business intelligence can show your business development team key points within the patient pipeline including the top providers of care and which physicians/networks are sharing patients with these providers. By using organized dashboards and business analytics, you can easily identify what needs to be done to nurture existing relationships, recover struggling relationships, and redirect leakage.

What is all-payer claims data?

All-payer claims data is a collection of ambulatory and hospital claims data aggregated from multiple clearinghouses and billing systems. It includes a mix of payers including CMS.

How can I use all-payer claims data to analyze & impact physician referral patterns?

While patient data is de-identified at collection, unique patient tokens allow you to observe how one patient may connect to multiple providers. By looking at shared patient volumes between two providers, your team can identify potential patient pipelines in your market.

For example, you can ID which potential referral partners are tied to key in-network providers. Then, create strategies to reinforce these ties. You can also use the data to understand which potential referral partners are tied to providers aligned with your competition and create strategies to redirect them.

Marketware integrates data with the PRM. How can my team use this?

By using an analytics tool that incorporates a PRM platform, your team can use field intelligence to filter dashboards and reports that show their work’s impact. Moreover, our integration allows you to highlight specific providers of interest. Then within the dashboard itself, schedule an activity with these individuals or push them into a target list or current growth campaign.